Article written by Steve Pannifer, Consult Hyperion, a consulting firm focused on payment and identity solutions, which has worked with major banks and payment platforms.
Digital identity: a problem that needs a solution
Digital identity remains one of the main unsolved problems in the digital world. Today, every organization you interact with tends to create its own version of its identity. To do this, they collect information about you and compare it with background sources, whenever possible. The information that is collected, and how it is checked, varies from one organization to another. This results in an inconsistent and unpredictable user experience. No wonder conversion rates for financial services products, where identity checks must be thorough, are so low. According to the Signicat survey "Battle to Onboard", 63% of consumers abandoned a digital banking app in 2020.
The way we currently manage identity also creates other problems: the massive replication of personal data across all the services we use creates privacy and fraud risks. If an organization that has your data is hacked, that data can be used to compromise your accounts elsewhere or to fraudulently create a new account in your name. The fines introduced by the GDPR (General Data Protection Regulation) force companies to better protect customer data, but the way we do things hasn't fundamentally changed.
This content is restricted to CBCat members. Sign up